ImpressArt U

An important part of the ImpressArt site redesign was the launch of the company’s comprehensive new education program to help new customers learn how to use our product and thus continue to shop with us.  The program comprised Techniques, Tutorials, and Resources & Guides pages filled with resources, as well as a dedicated School of Stamping page that offers a multi-level progressive tutorial program alongside material kits for purchase with each level.  In keeping with one of the goals of the redesign, we wanted to overhaul the visual styling to include deeper colors and natural textures such as woods, linens, concrete and marble.  Large “maker” shots as banner images draw the user into the stamping experience and pique their curiosity, and spare use of text in favor of illustrative imagery keeps the focus on the product and the process and doesn’t overwhelm the user with information.  

Templates were created to guide users through individual techniques and projects. The mobile-friendly layout featured an embedded video guiding users through the entirety of the tutorial, dropdowns for easily-shoppable materials lists (complete with product shots and cross-linked to products on the e-commerce portion of the site), and large-scale detailed illustrations and photographs to supplement the text instructions.

In the second phase of the site redesign, the company wanted to capture more of the DIY wedding trend with a specific wedding landing page that featured wedding-specific projects and inspiration.  The company tag line, “Make it personal,” welcomes future brides and grooms to the site over an elegantly styled banner that shows off several projects.  I decided to separate the content by category to make the page more easily navigable for those looking for a specific type of tutorial.  Each banner slide is styled in a different wedding theme, as we wanted every bride/groom to be able to “see” how the projects could fit in in the context of their own wedding.