In advance of the launch of Clari's much-anticipated customer community, I was tasked with designing a bright and friendly visual identity for use on the app and all related assets. I opted to lean heavily into Clari's primary brand colors over the ubiquitous charcoal and manipulated our signature geometric forms to create a dynamic pattern that could be extended across a variety of applications for visual continuity. I also chose to use more photography in the assets that are typically seen in the Clari brand as a way to emphasize the human element of the Community. The end result still looks very much like Clari, but with a brighter, more approachable feel.
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