Sojern AI Toolkit

I lead brand design and web for a company with two brands, more than sixteen web properties, and no new headcount planned until 2027. Design had become a bottleneck. Charts, tables, image crops, and branded graphics all came through my team, and they were usually due at the same time as everything else.

So instead of taking every request, I started building tools that answer them. Each tool had to pass one test: does it take work off someone's plate permanently, or does it only make me faster today?

Five are now live and in daily use across the company:

• ChartBot turns a CSV into an on-brand chart in seconds. It produced all 143 charts for our State of Destination Marketing report.
• Image Wizard lets anyone apply branded image treatments and export web-optimized files.
• Crop-O-Matic 5000 crops up to 100 hotel photos at once, across multiple aspect ratios, with subject-aware framing.
• HTML Table Generator and Press Image Builder each solve one specific, frustrating workflow problem.

Results: ChartBot has saved 60+ hours of chart production. The bulk cropping tool saves our Digital Design team approximately 20 hours a month on a highly-repetitive task that could previously be only done manually. Image Wizard and the Press Image Builder have reduced website image asset requests for CMS content from multiple hours a month to zero, while creating a more brand cohesive experience for the end user.

DigiCard, our digital business card app, started as part of this toolkit and grew into its own product. See the DigiCard case study.

To see these in action, check out the video walkthroughs on my YouTube channel.